Land Stewardship Project

Land Stewardship Project
  • About Us
    • Our Mission
    • Long Range Plan
    • Staff Directory
    • Board of Directors
      • LSP Board Committees
    • LSP Steering Committees & Working Groups
    • Contact Us
    • Past LSP Projects
    • Employment & Volunteer Opportunities
    • LSP Publications
    • Financial Statements
  • The Latest
    • Community Care
    • Songs for the Soil
    • CSA Farm Directory
    • Upcoming Events
    • News
      • News Releases
      • Media Contacts
      • LSP in the News
    • Blog
    • Podcast
    • Land Stewardship Letter
    • LIVE-WIRE Sign-up
    • Myth Busters
    • Fact Sheets
    • Farm Crisis Resources
  • For Farmers & Landowners
    • Farmland Clearinghouse
    • New Farmers
      • Farm Beginnings Class
      • Journeyperson Course
      • Farm Dreams
      • Accessing Farmland
      • Farmland Clearinghouse
      • Beginning/Retiring Farmer Tax Credit
      • Beginning Farmer Profiles
      • Fresh Voices Podcast Series
    • Retiring Farmers & Landowners
      • Farmland Clearinghouse
      • Farm Transition Planning Course
      • Conservation Leases
      • Beginning/Retiring Farmer Tax Credit
      • Land Transition Tools
      • Transition Stories
    • Soil Health
      • Cover Crops
      • Grazing
      • No-till
      • Microbiology
      • Soil Builders’ Network
      • Soil Builders’ E-Letters
      • Soil Health Steering Committee Members
      • Ear Dirt Soil Health Podcast Series
    • Cropping Systems Calculator
    • Conservation Leases
  • Creating Change
    • Community-Based Food Systems
      • Ear Bites Community-Based Food Podcast Series
    • Policy Campaigns
      • Soil Health & Climate Change
      • Healthcare
      • Factory Farms
        • Anti-Competitiveness & Price Gouging
        • LSP Powerline Story Center
      • Federal Policy
        • A Farm Bill For Us
      • State Policy
        • MN Farm, Food & Climate Funding
      • Developing Leadership
    • Justice & Stewardship
    • Organizational Stewardship
  • Get Involved
    • Your Membership Matters
    • Take Action!
    • Upcoming Events
    • Land Stewardship Action Fund
    • Connect with LSP
      • Stay Connected
      • Join, Donate, or Renew Today!
      • Shop
      • Employment & Volunteer Opportunities
      • Legacy Giving
    • Network with LSP Members
      • Farmland Clearinghouse
      • Soil Health
    • Farmland Clearinghouse
  • Join, Donate, or Renew Today!
  • Stay Connected
  • Contact Us
  • Shop
Search
More...

Billboard Campaign Highlights the Power of Healthy Soil in Southern MN

Warning: ‘Farming Naked’ isn’t a Good Idea When it Comes to Building Resilient Fields

February 17, 2022

Share

  • Facebook
  • Pinterest
  • email

LEWISTON, Minn. — When isn’t farming naked a good idea? A new Land Stewardship Project (LSP) billboard campaign promoting the power of building healthy soil on southern Minnesota farms answers that question and more. The billboards, which made their debut this month near the Minnesota communities of Austin, Spring Valley, Fountain, Preston, Dexter, Grand Meadow and Minnesota City, utilize striking photos, inspiring quotes, and, in the case of one revealing sign, a little bawdy humor, to get across the benefits of utilizing cover cropping, managed rotational grazing, no-till and diverse rotations to build resilient, biologically healthy soil.

Shona Snater, who directs LSP’s soil health program, said the campaign was inspired by the eight farmers who sit on the group’s Soil Builders’ Network steering committee. The Soil Builders’ Network is made up of over 800 farmers and others located across southern Minnesota, as well as in northeastern Iowa and southwestern Wisconsin. Members of the Network regularly come together via field days, workshops, pasture walks and Zoom calls to discuss various ways of building soil profitably.

This farmer-to-farmer networking, combined with other efforts on the part of government agencies and nonprofits, has led to an increase in the number of acres in the region that are managed utilizing methods such as cover cropping. During one recent five-year period, cover cropped acreage in Minnesota increased almost 42% to 579,147 acres, according to the U.S. Census of Agriculture. According to a Minnesota Department of Agriculture 2020 report, the majority of southeastern Minnesota counties in the heart of LSP’s Soil Builders’ Network are showing cover crop adoption on over 10% of the farms.

“This increase in the use of soil healthy practices didn’t happen by accident,” said Snater. “There’s no doubt that farmers are inspired by and learn best from other farmers when it comes to innovative practices like cover cropping and rotational grazing.” She added that despite the impressive increase in the use of soil building practices, in total only around 3% of Minnesota’s farm ground is cover cropped on a regular basis. “We have a lot more room to grow when it comes to acres that would benefit from these practices. As the 2022 growing season approaches, we’re hoping these billboards will spark more connections between farmers seeking to build soil profitably.”

In one case, a billboard posted near Austin and Minnesota City could spawn a little laughter as well. The sign, which was posted in collaboration with Practical Farmers of Iowa, features a farmer’s bare legs and the phrase, “Don’t Farm Naked: Plant Cover Crops.”

“Part of the message we’re trying to get across is that building healthy soil is not only good for the land and a farmer’s bottom line, but is a fun way to take control and build resiliency when it comes to raising crops and livestock,” said Snater.

For more information on building soil health profitably and to view images of the billboards, see landstewardshipproject.org/soil-health.

-30-

One of the “soil health” billboards is located near Austin, Minn.

 

Category: News Releases
Tags: cover crops • don't farm naked • LSP Soil Builders' Network • managed rotational grazing • no-till • soil billboards • soil health

Contact

Shona Snater, LSP, e-mail, 612-767-9886

Images Available

For digital photos of the “Power of Soil Health” billboards, contact contact Snater.

Upcoming Events

×

July 2025

Friday July 18

9:30 am – 2:30 pm
Russell Hedrick Soil Health Event: Lac qui Parle County
Friday July 18
9:30 am – 2:30 pm
Russell Hedrick Soil Health Event: Lac qui Parle County
1174 295th Ave, Dawson, MN 56232

Details are here.

Tuesday July 22

9:00 am – 2:30 pm
Ray Archuleta Soil Health Series: Sartell
Tuesday July 22
9:00 am – 2:30 pm
Ray Archuleta Soil Health Series: Sartell
2611 17th St N, Sartell, MN 56377, USA

Details are here.

12:00 pm – 2:00 pm
Unlocking Conservation Resources for Communities & Farms
Tuesday July 22
12:00 pm – 2:00 pm
Unlocking Conservation Resources for Communities & Farms
Far North Spirits, 2045 220th Avenue, Hallock, MN 56728, USA

Join Renewing the Countryside and Natural Resources Conservation Service (NRCS) this summer at one of their eight conservation events in a town near you, where you will:

  • Learn how conservation benefits Minnesota’s rural communities.
  • Hear from a panel of local speakers.
  • Discover available NRCS Farm Bill programs and the economics of on-farm practices.
  • Enjoy a complimentary lunch, plus a chance to win door prizes.
  • Network with local farmers, neighbors, and conservation professionals.
  • Receive helpful materials and personalized support on next steps after the event.  

For more information, click here. 

Locations & Dates:
Each event is free, open to all, and runs from noon to 2 p.m. at the venues listed. Space is limited, please register in advance.

  • Hallock (Kittson County) – Tues, July 22 @ Far North Spirits
  • Elbow Lake (Grant County) – Wed, July 23 @ Elbow Lake Community Building
  • Sleepy Eye (Brown County) – Thur, July 24 @ Sleepy Eye Brewing Company
  • Milaca (Mille Lacs County) – Tues, July 29 @ Gorecki Community Center
  • Mora (Kanabec County) – Thur, July 31 @ Sapsucker Farms Yellow Belly Cidery
  • Owatonna (Steele County) – Tues, August 5 @ Owatonna Public Utilities Building
  • Jordan (Scott County) – Wed, August 6 @ Ridges at Sand Creek
  • Fairmont (Martin County) – Thur, August 7 @ Red Rock Center for the Arts
7:00 pm – 9:00 pm
Agrivoltaics: Growing Forages & grain Crops
Tuesday July 22
7:00 pm – 9:00 pm
Agrivoltaics: Growing Forages & grain Crops
Online Webinar

This free webinar series is about cattle and sheep solar grazing and growing forages or grain crops under solar panels.

The practice of grazing livestock under solar panels has become increasingly popular. It is often referred to as agrivoltaics or solar grazing. This system involves the use of land for both solar energy production and livestock grazing or crop production. In this session, Sabrina Florentino will talk about forage production research and the Rauenhorst Farm Agrivoltaics Project on growing row crops under solar panels.

To register, click here. 

Wednesday July 23

9:00 am – 2:30 pm
Ray Archuleta Soil Health Series: Villard
Wednesday July 23
9:00 am – 2:30 pm
Ray Archuleta Soil Health Series: Villard
15290 127th St, Villard, MN 56385, USA

Details are here.

View Full Calendar

Recent Posts

  •  Beginning Farmer Program for MN, WI & IA Accepting Applications for 2025-2026 Course July 16, 2025
  • Land Line: Tax Bill’s Ag Impact, Farmer Privacy, CAFO Water Demand, Honeybees, Nitrates, Solar’s Bright Spot, Farm Bankruptcies July 15, 2025
  • ‘Bringing Small Grains Back to Minnesota’ Meeting Aug. 2 in Madison  July 14, 2025
  • Get Your Farm Photographed & Receive Free Images! July 10, 2025
  • ‘Fishing, Farming & Food: Rush Creek’s Fish Kill Anniversary & Why it Matters’ Event July 12 Near Lewiston July 8, 2025

Montevideo

111 North First Street
Montevideo, MN 56265

(320) 269-2105

Lewiston

180 E. Main Street
Lewiston, MN 55952

(507) 523-3366

Minneapolis

821 E. 35th Street #200
Minneapolis, MN 55407

(612) 722-6377

  • Privacy Policy

Copyright © 2025 Land Stewardship Project. All rights reserved.

https://landstewardshipproject.org/billboard-campaign-highlights-the-power-of-healthy-soil-in-southern-mn