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A Sense of Where You Are: Red Dresses & Magic Management

Part 2 in a Series

By Brian DeVore
January 20, 2025

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Note: This is the 2nd installment in the 12-part “A Sense of Where You Are” series. 

“Our biggest thing is to be adaptive,” said pasture-based livestock producer Rachelle Meyer.

One of the ways Rachelle and Jordan Meyer keep things in context is to avoid being distracted by what they call “the woman in the red dress.” Is a new enterprise a good fit for the farm, or is its flashiness overshadowing the downsides of adding it to the mix? The Meyers are in their early 30s and have six children. That means any business decisions they make on the farm must be balanced against the needs of the family, first and foremost. That became particularly clear in the spring of 2024, when they experienced the heartbreaking tragedy of having their 2-year-old daughter, April, taken from them in a farm accident.

They keep their balance utilizing the “three-legged stool” strategy: the farm family perches on top of this metaphorical stool, and each leg represents a key ingredient to overall success: profitability, soil health, and quality of life. Such a strategy helped the family not only determine recently that adding an enterprise like sheep worked for them, the land, and their family, but also led them to decide that the cow-calf and turkey businesses they formerly had were not a good fit. Besides raising the ewes and running a conventional dairy, they have pasture-based enterprises that involve rotationally grazing goats, beef cattle, hogs, and poultry. They direct-market meat to consumers, as well as lease out their goats to people hoping to rehabilitate worn-out land that’s been taken over by invasive plants.

 In late June, the couple explained how they utilize this management strategy while hosting a Land Stewardship Project grazing school on the hilly acres they farm in southeastern Minnesota’s Houston County. Over a two-day period, farmers and other experts led discussions on everything from setting up fencing and watering systems on a budget to monitoring soil health, assessing pasture quality, utilizing government conservation programs, and crunching the numbers on farm profitability.

To the mix of aspiring, new, and established graziers present, the Meyers recommended “learning your farm first” before putting in more permanent infrastructure such as perimeter fencing. Fortunately, innovations such as light-weight, portable electric fencing make it possible to try out grazing techniques in different areas before settling on a more permanent system.

“Our biggest thing is to be adaptive,” said Rachelle.

On the second day of the school, the couple led participants to a 15-acre field on rented ground that, before they started farming it, had suffered the environmental and agronomic consequences of years of row-cropping and heavy tillage. The recent addition of the ewes has helped the Meyers add economic value to the perennials and annuals that are now building soil and crowding out the weeds.

“This whole field as far as you can see was giant ragweed,” Jordan said, pointing beyond their flock of hair sheep at a diverse stand of forages growing along the contour of the hill. With the assistance of Skipper, a massive, white Maremma guard dog, he and Rachelle then moved the flock to a new paddock. Rotational grazing is often associated with squared off, grid-like paddocks, but on this Driftless Area topography, the Meyers often utilize portable fencing to create long, narrow foraging channels. These linear paddocks hug the contours of the rugged landscape and force animals like sheep into smaller areas for a shorter period of time, creating a “mob” effect. Again, it’s all about context — the sheep have a lighter impact on the soil compared to cattle, meaning they needed to be crowded more to get the same effect of trampling manure and biomass into the soil while knocking back weeds; it’s the epitome of an adaptive, rather than a cookie-cutter, rote approach to raising livestock.

There’s adapting to the landscape, and then there’s adapting to the state of the soil and the limiting factor of climate, as well as one’s access to that most valuable of resources: time. For example, one of the other grazing school instructors was George Heller, who’s launched a livestock operation on sandy, drought-prone soil in northern Minnesota’s Wadena County. Before Heller started farming it, the land was impoverished by years of continuous hay production. He’s also dealing with a 120-day growing season; in contrast, the growing season in southeastern Minnesota can be 150 days or more. As Heller put it during a discussion about soil biology in one of the Meyers’ pastures, “I’m always planning for winter.”

“That’s his context,” quipped Jordan Meyer at one point. The point being that if Heller attempted to stock his paddocks at the same rate the Meyers do on their comparatively rich soil, it would be an economic and ecological disaster.

But over the past five years, Heller has built up an adaptive rotational grazing operation on 290 owned and rented acres that supports his cattle and sheep, as well regenerates the depleted soil. He is building this enterprise literally from the ground-up — beyond fencing and watering systems, as well as a four-wheeler, his infrastructure is minimal, and he estimates that not counting the land costs, he has just a few thousand dollars invested in the whole operation.

Heller’s day job is running a concrete business, so he has limited time to spend managing the farm. One way he buys a few precious hours is to run cattle and sheep together in the same paddocks as a “flerd.”

In the end, the grazing school wasn’t just about stocking rates, or what kind of grass to plant on former corn ground, or which fencing reel works best (even though plenty of talk focused on such nuts and bolts topics) — it was about how to make the kinds of observations and calculations that put daily decisions in context.

As a grazing specialist for the USDA’s Natural Resources Conservation Service (NRCS), Jeff Duchene has set up rotational grazing plans for farmers in at least 50 of Minnesota’s 87 counties. Not surprisingly, farmers frequently ask him for advice on what type of forage to plant. What is the ultimate species that will withstand drought, flooding, and disease, while producing a nutritious feed for decades?

“Not to disappoint anyone, but that grass doesn’t exist,” said Duchene while leading a plant identification session in one of the Meyers’ hilltop pastures. “There is no magic grass — the magic is in the management.”

Clifford Johnson, a central Minnesota crop and livestock farmer, explained to the participants that regenerative management often involves compromises — sometimes one may have to turn to tillage or chemical applications, which can set soil health back temporarily. It’s all about keeping the big picture in perspective and not allowing a few backward steps stop a farm’s overall trajectory forward. It also helps to have a sense of humor.

“I call myself the HRH — Honest Regenerative Hypocrite,” Johnson joked.

Brian DeVore edits the Land Stewardship Letter and produces the Ear to the Ground podcast.

Give it a Listen

  • Ear to the Ground 342: Ignoring the Red Dress (Rachelle Meyer)
  • Ear to the Ground 343: Healthy Soil Vs. Plastic Worms (Clifford Johnson)
  • Ear to the Ground 344: Flerd is the Word (George Heller)
  • Ear to the Ground 346: Pasture Pixie Dust (Jeff Duchene)

Installments in the ‘A Sense of Where You Are’ Series:

  1. Introduction to the Series: A Sense of Where You Are
  2. Red Dresses & Magic Management
  3. In the Blood
  4. Seeking Signs of Life
  5. Forest for the Trees
  6. The Quickening
  7. Food Bank Booster
  8. First Things First
  9. The Big Picture
  10. The Snowball Effect
  11. 7 Years Later
  12. Against the Grain

 

Category: Blog
Tags: A Sense of Where You Are • beginning farmers • managed rotational grazing • pasture walks • pasture-based livestock • soil health

Upcoming Events

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December 2025

Wednesday December 10

9:00 am – 11:30 am
Organic Fruit Growers Climate Resilience Workshop
Wednesday December 10
9:00 am – 11:30 am
Organic Fruit Growers Climate Resilience Workshop
Zoom online

In December and January, the Organic Fruit Growers Association is offering a series of climate resilience workshops. Workshop goals are to learn about the changing climate in our region and the expected impacts on fruit farmers and to select climate resilience practices which are suited to your farm’s goals and values. The outcome of the workshops will be a written climate resilience plan with actionable steps to make your farm more resilient to changing climate. 
 
Workshops will be led by University of Minnesota extension educators Katie Black and Madeline Wimmer and include times for farmer-to-farmer discussion. This series includes the following four meetings. Expect to spend an additional 4-10 hours outside the meetings developing your farm’s climate resilience plan:

  • Wednesday Dec. 3, 9 a.m.-11:30 a.m. (online via Zoom)
  • Wednesday, Dec. 10, 9 a.m.-11:30 a.m. (online via Zoom)
  • Monday, Dec. 22, discussion (online via Zoom — optional but encouraged)
  • Wednesday, Jan. 7, 10 a.m.-3 p.m. (in-person workshop in La Crosse, Wis. Lunch provided, and you can be reimbursed for mileage traveling to and from the meeting.)

For details and to register, click here. 

6:30 pm – 8:00 pm
How to Make Your Farm's Website Convert Visitors to Customers
Wednesday December 10
6:30 pm – 8:00 pm
How to Make Your Farm's Website Convert Visitors to Customers
Zoom Online

Join Sarah Carroll of Greener Pastures and Michelle M Sharp of Meet the Minnesota Makers in this 90-minute virtual workshop to learn about what your business website needs to tell its story, engage customers, and turn visits into real sales.

This workshop lays out the essential components of a user-friendly website for direct-to-consumer farms or food producers. No prior website skills are required.

Topics covered:

• How to make your products searchable by customers.

• What makes a compelling About Me page.

• The right balance of images to text.

• How to engage customers right from your home page.

• Incorporating FAQs.

Who this training is for:

This workshop is ideal for the farm or ag business that has launched an initial website that’s ready to upgrade or for the farm that has not yet created its own website. This workshop is both for farmers/food producers and ag ecosystem professionals that support farmers/food producers in their marketing and website efforts.

For details and to register, click here. 

Thursday December 18

All Day
MDA Urban Farm Conservation Mini-grant Deadline
Thursday December 18
MDA Urban Farm Conservation Mini-grant Deadline
MDA

A grant opportunity for urban farmers in Minnesota to receive up to $5,000 to make conservation-focused improvements is now open for applications.

The Minnesota Department of Agriculture (MDA) is once again offering an Urban Farm Conservation Mini-grant with approximately $100,000 available, thanks to funding from the USDA’s Natural Resources Conservation Service. This year the program has expanded eligibility.

Who is eligible:

  • Entities commercially farming in Minnesota, meaning they sell or donate at least $1,000 of what they produce.
  • Farm applicants must be located in or selling into a city with a population over 5,000 people, or be located within the boundaries of federally recognized tribal land in Minnesota and serve tribal community members.

The grant offers up to $5,000 per approved recipient which can be used to cover a variety of tools, supplies, services, and other expenses related to improving their urban farm.

Eligible projects include irrigation infrastructure improvements, tools and amendments for improving soil health, composting infrastructure, specialty crop rotation equipment and many other farm improvements which generate conservation outcomes.

Up to 100% of the total project costs may be covered by the grant, and a cash match is not required. Grantees will need to pay for eligible expenses up front and then request reimbursement, using proof of purchase and proof of payment.

An informational session will take place online at 1 p.m. on November 20 and registration is required. Language interpretation services may be requested for the information session by contacting Emily Toner at emily.toner@state.mn.us.

This is a competitive grant program and applications must be submitted by December 18.

Visit the Urban Farm Conservation Grant web page for more information on its application. The Request for Proposals is available for download in English, Spanish, Hmong and Somali.

11:00 am – 2:00 pm
Managing Cover Crops Effectively
Thursday December 18
11:00 am – 2:00 pm
Managing Cover Crops Effectively
830 Whitewater Ave, St Charles, MN 55972, USA

Program Includes:

  • Introduction to cover crop management
  • Funding and cost-share opportunities
  • Farmer panel and Q & A with panelists Mike Unruh, Ken Bergler, and Myron Sylling

Presentations from: Bailey Tangen (UMN) and Brad Jordahl Redlin (MDA).
 
Holiday conservation mixer following program.
 
This event is free but registration is required. For more information and to register, click here or call 262-325-6637. Details are also available on this flyer.

1:00 pm – 4:00 pm
Workshop: Sharing No-till Knowledge & Microbial Insights
Thursday December 18
1:00 pm – 4:00 pm
Workshop: Sharing No-till Knowledge & Microbial Insights
Olmsted County Public Works Service Center, 1188 50 St SE, Rochester, MN 55904, USA

Whitewater Gardens, The Olmsted SWCD, and The University of Minnesota Extension Olmsted County is offering a workshop called The Living Soil Roundtable: Sharing No-Till Knowledge and Microbial Insights. This workshop will offer practical information on how to read soil tests (both the Haney and the Soil Food Web), share findings from a recent NRCS SARE research project Optimizing No-Till Methods for a Direct-to-Market Organic Vegetable Farm on various mulching methods (deep composting, cut and carry, and living mulch), and provide plenty of time for questions and answers to discuss incorporating mulching in reduced till systems as a weed management practice and how to incorporate practices to increase soil microbiology. 


Participants are encouraged to bring soil or compost samples for viewing under a microscope and for analysis to detect microbial life. Class cost is free and will be held at Olmsted County Public Works Service Center (1188 50 St SE, Rochester, MN 55904) on December 18th from 1- 4 PM. 
 
Register at z.umn.edu/soilroundtable. Contact Shona Langseth at
shona.langseth@olmstedcounty.gov
 or 507-328-6905 with any questions.

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