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A Sense of Where You Are: Red Dresses & Magic Management

Part 2 in a Series

By Brian DeVore
January 20, 2025

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Note: This is the 2nd installment in the 12-part “A Sense of Where You Are” series. 

“Our biggest thing is to be adaptive,” said pasture-based livestock producer Rachelle Meyer.

One of the ways Rachelle and Jordan Meyer keep things in context is to avoid being distracted by what they call “the woman in the red dress.” Is a new enterprise a good fit for the farm, or is its flashiness overshadowing the downsides of adding it to the mix? The Meyers are in their early 30s and have six children. That means any business decisions they make on the farm must be balanced against the needs of the family, first and foremost. That became particularly clear in the spring of 2024, when they experienced the heartbreaking tragedy of having their 2-year-old daughter, April, taken from them in a farm accident.

They keep their balance utilizing the “three-legged stool” strategy: the farm family perches on top of this metaphorical stool, and each leg represents a key ingredient to overall success: profitability, soil health, and quality of life. Such a strategy helped the family not only determine recently that adding an enterprise like sheep worked for them, the land, and their family, but also led them to decide that the cow-calf and turkey businesses they formerly had were not a good fit. Besides raising the ewes and running a conventional dairy, they have pasture-based enterprises that involve rotationally grazing goats, beef cattle, hogs, and poultry. They direct-market meat to consumers, as well as lease out their goats to people hoping to rehabilitate worn-out land that’s been taken over by invasive plants.

 In late June, the couple explained how they utilize this management strategy while hosting a Land Stewardship Project grazing school on the hilly acres they farm in southeastern Minnesota’s Houston County. Over a two-day period, farmers and other experts led discussions on everything from setting up fencing and watering systems on a budget to monitoring soil health, assessing pasture quality, utilizing government conservation programs, and crunching the numbers on farm profitability.

To the mix of aspiring, new, and established graziers present, the Meyers recommended “learning your farm first” before putting in more permanent infrastructure such as perimeter fencing. Fortunately, innovations such as light-weight, portable electric fencing make it possible to try out grazing techniques in different areas before settling on a more permanent system.

“Our biggest thing is to be adaptive,” said Rachelle.

On the second day of the school, the couple led participants to a 15-acre field on rented ground that, before they started farming it, had suffered the environmental and agronomic consequences of years of row-cropping and heavy tillage. The recent addition of the ewes has helped the Meyers add economic value to the perennials and annuals that are now building soil and crowding out the weeds.

“This whole field as far as you can see was giant ragweed,” Jordan said, pointing beyond their flock of hair sheep at a diverse stand of forages growing along the contour of the hill. With the assistance of Skipper, a massive, white Maremma guard dog, he and Rachelle then moved the flock to a new paddock. Rotational grazing is often associated with squared off, grid-like paddocks, but on this Driftless Area topography, the Meyers often utilize portable fencing to create long, narrow foraging channels. These linear paddocks hug the contours of the rugged landscape and force animals like sheep into smaller areas for a shorter period of time, creating a “mob” effect. Again, it’s all about context — the sheep have a lighter impact on the soil compared to cattle, meaning they needed to be crowded more to get the same effect of trampling manure and biomass into the soil while knocking back weeds; it’s the epitome of an adaptive, rather than a cookie-cutter, rote approach to raising livestock.

There’s adapting to the landscape, and then there’s adapting to the state of the soil and the limiting factor of climate, as well as one’s access to that most valuable of resources: time. For example, one of the other grazing school instructors was George Heller, who’s launched a livestock operation on sandy, drought-prone soil in northern Minnesota’s Wadena County. Before Heller started farming it, the land was impoverished by years of continuous hay production. He’s also dealing with a 120-day growing season; in contrast, the growing season in southeastern Minnesota can be 150 days or more. As Heller put it during a discussion about soil biology in one of the Meyers’ pastures, “I’m always planning for winter.”

“That’s his context,” quipped Jordan Meyer at one point. The point being that if Heller attempted to stock his paddocks at the same rate the Meyers do on their comparatively rich soil, it would be an economic and ecological disaster.

But over the past five years, Heller has built up an adaptive rotational grazing operation on 290 owned and rented acres that supports his cattle and sheep, as well regenerates the depleted soil. He is building this enterprise literally from the ground-up — beyond fencing and watering systems, as well as a four-wheeler, his infrastructure is minimal, and he estimates that not counting the land costs, he has just a few thousand dollars invested in the whole operation.

Heller’s day job is running a concrete business, so he has limited time to spend managing the farm. One way he buys a few precious hours is to run cattle and sheep together in the same paddocks as a “flerd.”

In the end, the grazing school wasn’t just about stocking rates, or what kind of grass to plant on former corn ground, or which fencing reel works best (even though plenty of talk focused on such nuts and bolts topics) — it was about how to make the kinds of observations and calculations that put daily decisions in context.

As a grazing specialist for the USDA’s Natural Resources Conservation Service (NRCS), Jeff Duchene has set up rotational grazing plans for farmers in at least 50 of Minnesota’s 87 counties. Not surprisingly, farmers frequently ask him for advice on what type of forage to plant. What is the ultimate species that will withstand drought, flooding, and disease, while producing a nutritious feed for decades?

“Not to disappoint anyone, but that grass doesn’t exist,” said Duchene while leading a plant identification session in one of the Meyers’ hilltop pastures. “There is no magic grass — the magic is in the management.”

Clifford Johnson, a central Minnesota crop and livestock farmer, explained to the participants that regenerative management often involves compromises — sometimes one may have to turn to tillage or chemical applications, which can set soil health back temporarily. It’s all about keeping the big picture in perspective and not allowing a few backward steps stop a farm’s overall trajectory forward. It also helps to have a sense of humor.

“I call myself the HRH — Honest Regenerative Hypocrite,” Johnson joked.

Brian DeVore edits the Land Stewardship Letter and produces the Ear to the Ground podcast.

Give it a Listen

  • Ear to the Ground 342: Ignoring the Red Dress (Rachelle Meyer)
  • Ear to the Ground 343: Healthy Soil Vs. Plastic Worms (Clifford Johnson)
  • Ear to the Ground 344: Flerd is the Word (George Heller)
  • Ear to the Ground 346: Pasture Pixie Dust (Jeff Duchene)

Installments in the ‘A Sense of Where You Are’ Series:

  1. Introduction to the Series: A Sense of Where You Are
  2. Red Dresses & Magic Management
  3. In the Blood
  4. Seeking Signs of Life
  5. Forest for the Trees
  6. The Quickening
  7. Food Bank Booster
  8. First Things First
  9. The Big Picture
  10. The Snowball Effect
  11. 7 Years Later
  12. Against the Grain

 

Category: Blog
Tags: A Sense of Where You Are • beginning farmers • managed rotational grazing • pasture walks • pasture-based livestock • soil health

Upcoming Events

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September 2025

Wednesday September 17

9:00 am – 3:00 pm
Grazing for Invasive Species Management in Oak Savannas
Wednesday September 17
9:00 am – 3:00 pm
Grazing for Invasive Species Management in Oak Savannas
Myre-Big Island State Park, 19499 780th Ave, Albert Lea, MN 56007, USA

For details on this workshop, click here.

12:00 pm – 2:00 pm
Extending the Grazing Season with Cover Crops & Native Grasses
Wednesday September 17
12:00 pm – 2:00 pm
Extending the Grazing Season with Cover Crops & Native Grasses
Bluffton Resort & Bar, 2619 W Ravine Rd, Decorah, IA 52101, USA

This Ducks Unlimited workshop will feature a discussion of how livestock producers can utilize cover crops and native grasses to extend the grazing season. Featured speakers include Adam Janke, who will discuss Iowa State University’s research on CRP grazing, and Brian Dougherty of Understanding AG, who will discuss the economics of grazing cover crops. There will also be a presentation on Ducks Unlimited’s Advancing Markets for Producers Partnership. 
 
For details, see this flier. or call Ducks Unlimited’s Liam Bonk at 612-483-3577. To register, click here.

Thursday September 18

5:00 pm – 7:30 pm
Minnesota Women in Conservation: Conservation Land Walk in Dawson
Thursday September 18
5:00 pm – 7:30 pm
Minnesota Women in Conservation: Conservation Land Walk in Dawson
Dawson, MN

During this Minnesota Women in Conservation event, participants will walk around a “homestead” farm site — exploring areas and goals the landowner hopes to improve in the future, including pollinator habitat, perennial plantings, wind breaks, privacy/noise screens, water quality improvements, well sealing, and compost placements. Participants will hear feedback and recommendations from a conservation professional on potential programs that could assist the landowner in achieving those goals. 
 
This is a FREE event, but you must RSVP here to get the address. For more information and to RSVP, click here.

Saturday September 20

All Day
Farm Aid
Saturday September 20
Farm Aid
Huntington Bank Stadium, 420 23rd Ave SE, Minneapolis, MN 55455, USA

 Farm Aid is heading to Minnesota for the first time for its 40th anniversary festival on Saturday, Sept. 20, at Huntington Bank Stadium in Minneapolis. The event will launch a year-long celebration of four decades of impactful advocacy, historic cultural moments and unforgettable music.

Farm Aid 40 — a full day of music, family farmers, HOMEGROWN food and agricultural experiences — will feature performances by Farm Aid board members Willie Nelson, Neil Young (and the Chrome Hearts), John Mellencamp, Dave Matthews (with Tim Reynolds), and Margo Price, as well as Billy Strings, Nathaniel Rateliff & the Night Sweats, Trampled by Turtles, Waxahatchee, Eric Burton of Black Pumas, Jesse Welles, Madeline Edwards and more artists to be announced.

For details, click here.

Monday September 22

9:00 am – 3:00 pm
Twin Cities Urban Farm Bus Tour
Monday September 22
9:00 am – 3:00 pm
Twin Cities Urban Farm Bus Tour
Leatherdale Equine Center, 1801 Dudley Ave, St Paul, MN 55108, USA

Join University of Minnesota Extension, Hennepin County, and the Natural Resources Conservation Service on Monday, Sept. 22, for a bus tour of urban farms. We’ll discuss the challenges of city growing, including compaction, contamination, soil health, water management, and more. And we’ll learn about how growers are using soil health practices to mitigate these challenges. Stops will include: 

  • The St. Thomas research gardens, where researchers have been studying different methods for maintaining fertility in urban garden beds for 8+ years, and learning about how these different approaches impact soil health and water quality
  • Our Roots Community Garden, where gardeners have implemented a variety of soil health practices to remediate a brownfield contaminated site into a lush garden with healthy soil and plants. Gardeners here are also working to establish a micro forest at the site
  • Urban Roots farm at Rivoli Bluff. The team at Urban Roots has worked for years to establish a thriving farm at a former street sweeping site. They’ve tried many different practices to address compaction, replace invasive species with native plants to mitigate erosion, and to grow vegetables for their community. 

This is the first tour in a three part soil health bus tour series. Participants can sign up for just one, two, or all three tours. Register at https://z.umn.edu/vegetablebustours. The cost is $15 (flat fee, covers 1, 2, or 3 tours). There are more details in the attached flyer.

View Full Calendar

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