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A Sense of Where You Are: Red Dresses & Magic Management

Part 2 in a Series

By Brian DeVore
January 20, 2025

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Note: This is the 2nd installment in the 12-part “A Sense of Where You Are” series. 

“Our biggest thing is to be adaptive,” said pasture-based livestock producer Rachelle Meyer.

One of the ways Rachelle and Jordan Meyer keep things in context is to avoid being distracted by what they call “the woman in the red dress.” Is a new enterprise a good fit for the farm, or is its flashiness overshadowing the downsides of adding it to the mix? The Meyers are in their early 30s and have six children. That means any business decisions they make on the farm must be balanced against the needs of the family, first and foremost. That became particularly clear in the spring of 2024, when they experienced the heartbreaking tragedy of having their 2-year-old daughter, April, taken from them in a farm accident.

They keep their balance utilizing the “three-legged stool” strategy: the farm family perches on top of this metaphorical stool, and each leg represents a key ingredient to overall success: profitability, soil health, and quality of life. Such a strategy helped the family not only determine recently that adding an enterprise like sheep worked for them, the land, and their family, but also led them to decide that the cow-calf and turkey businesses they formerly had were not a good fit. Besides raising the ewes and running a conventional dairy, they have pasture-based enterprises that involve rotationally grazing goats, beef cattle, hogs, and poultry. They direct-market meat to consumers, as well as lease out their goats to people hoping to rehabilitate worn-out land that’s been taken over by invasive plants.

 In late June, the couple explained how they utilize this management strategy while hosting a Land Stewardship Project grazing school on the hilly acres they farm in southeastern Minnesota’s Houston County. Over a two-day period, farmers and other experts led discussions on everything from setting up fencing and watering systems on a budget to monitoring soil health, assessing pasture quality, utilizing government conservation programs, and crunching the numbers on farm profitability.

To the mix of aspiring, new, and established graziers present, the Meyers recommended “learning your farm first” before putting in more permanent infrastructure such as perimeter fencing. Fortunately, innovations such as light-weight, portable electric fencing make it possible to try out grazing techniques in different areas before settling on a more permanent system.

“Our biggest thing is to be adaptive,” said Rachelle.

On the second day of the school, the couple led participants to a 15-acre field on rented ground that, before they started farming it, had suffered the environmental and agronomic consequences of years of row-cropping and heavy tillage. The recent addition of the ewes has helped the Meyers add economic value to the perennials and annuals that are now building soil and crowding out the weeds.

“This whole field as far as you can see was giant ragweed,” Jordan said, pointing beyond their flock of hair sheep at a diverse stand of forages growing along the contour of the hill. With the assistance of Skipper, a massive, white Maremma guard dog, he and Rachelle then moved the flock to a new paddock. Rotational grazing is often associated with squared off, grid-like paddocks, but on this Driftless Area topography, the Meyers often utilize portable fencing to create long, narrow foraging channels. These linear paddocks hug the contours of the rugged landscape and force animals like sheep into smaller areas for a shorter period of time, creating a “mob” effect. Again, it’s all about context — the sheep have a lighter impact on the soil compared to cattle, meaning they needed to be crowded more to get the same effect of trampling manure and biomass into the soil while knocking back weeds; it’s the epitome of an adaptive, rather than a cookie-cutter, rote approach to raising livestock.

There’s adapting to the landscape, and then there’s adapting to the state of the soil and the limiting factor of climate, as well as one’s access to that most valuable of resources: time. For example, one of the other grazing school instructors was George Heller, who’s launched a livestock operation on sandy, drought-prone soil in northern Minnesota’s Wadena County. Before Heller started farming it, the land was impoverished by years of continuous hay production. He’s also dealing with a 120-day growing season; in contrast, the growing season in southeastern Minnesota can be 150 days or more. As Heller put it during a discussion about soil biology in one of the Meyers’ pastures, “I’m always planning for winter.”

“That’s his context,” quipped Jordan Meyer at one point. The point being that if Heller attempted to stock his paddocks at the same rate the Meyers do on their comparatively rich soil, it would be an economic and ecological disaster.

But over the past five years, Heller has built up an adaptive rotational grazing operation on 290 owned and rented acres that supports his cattle and sheep, as well regenerates the depleted soil. He is building this enterprise literally from the ground-up — beyond fencing and watering systems, as well as a four-wheeler, his infrastructure is minimal, and he estimates that not counting the land costs, he has just a few thousand dollars invested in the whole operation.

Heller’s day job is running a concrete business, so he has limited time to spend managing the farm. One way he buys a few precious hours is to run cattle and sheep together in the same paddocks as a “flerd.”

In the end, the grazing school wasn’t just about stocking rates, or what kind of grass to plant on former corn ground, or which fencing reel works best (even though plenty of talk focused on such nuts and bolts topics) — it was about how to make the kinds of observations and calculations that put daily decisions in context.

As a grazing specialist for the USDA’s Natural Resources Conservation Service (NRCS), Jeff Duchene has set up rotational grazing plans for farmers in at least 50 of Minnesota’s 87 counties. Not surprisingly, farmers frequently ask him for advice on what type of forage to plant. What is the ultimate species that will withstand drought, flooding, and disease, while producing a nutritious feed for decades?

“Not to disappoint anyone, but that grass doesn’t exist,” said Duchene while leading a plant identification session in one of the Meyers’ hilltop pastures. “There is no magic grass — the magic is in the management.”

Clifford Johnson, a central Minnesota crop and livestock farmer, explained to the participants that regenerative management often involves compromises — sometimes one may have to turn to tillage or chemical applications, which can set soil health back temporarily. It’s all about keeping the big picture in perspective and not allowing a few backward steps stop a farm’s overall trajectory forward. It also helps to have a sense of humor.

“I call myself the HRH — Honest Regenerative Hypocrite,” Johnson joked.

Brian DeVore edits the Land Stewardship Letter and produces the Ear to the Ground podcast.

Give it a Listen

  • Ear to the Ground 342: Ignoring the Red Dress (Rachelle Meyer)
  • Ear to the Ground 343: Healthy Soil Vs. Plastic Worms (Clifford Johnson)
  • Ear to the Ground 344: Flerd is the Word (George Heller)
  • Ear to the Ground 346: Pasture Pixie Dust (Jeff Duchene)

Installments in the ‘A Sense of Where You Are’ Series:

  1. Introduction to the Series: A Sense of Where You Are
  2. Red Dresses & Magic Management
  3. In the Blood
  4. Seeking Signs of Life
  5. Forest for the Trees
  6. The Quickening
  7. Food Bank Booster
  8. First Things First
  9. The Big Picture
  10. The Snowball Effect
  11. 7 Years Later
  12. Against the Grain

 

Category: Blog
Tags: A Sense of Where You Are • beginning farmers • managed rotational grazing • pasture walks • pasture-based livestock • soil health

Upcoming Events

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January 2026

Tuesday January 20

5:00 pm – 8:00 pm
Making the Most of Each Acre: Integrating Livestock onto Cropland
Tuesday January 20
5:00 pm – 8:00 pm
Making the Most of Each Acre: Integrating Livestock onto Cropland
680 Byron Main Ct. NE Byron, MN 55920

In this interactive workshop, farmers will learn about important soil, finance, crop, and livestock concepts related to crop and livestock integration. In addition to presentations by Extension educators, participants will engage in activities to put their newfound knowledge to the test. Participants will gain knowledge, new connections, and a personalized plan for integrating crops and livestock on their farm.
 
For details and to register, click here. 

Wednesday January 21

5:00 pm – 7:00 pm
Farm Aid Farmer Listening Session
Wednesday January 21
5:00 pm – 7:00 pm
Farm Aid Farmer Listening Session
Zoom online

What’s your story?

Farm Aid wants to hear from farmers about what they experienced in 2025 and what concerns they have heading into the 2026 season. Farm Aid will use the information and stories we hear during this listening session to make sure that our advocacy and policy work is grounded in the needs and experiences of family farmers right now.

Come learn more about Farm Aid’s policy and advocacy work, share your story with the Farm Aid community, and hear from farmers around the country about what they’re experiencing.

For more information and to register, click here. 

If you can’t make it to this listening session, share your story with us by filling out this form. 

Thursday January 22 – Saturday January 24

GrassWorks Grazing Conference
Thursday January 22 – Saturday January 24
GrassWorks Grazing Conference
La Crosse Center, 300 Harborview Plaza, La Crosse, WI 54601, USA

The 34th Annual GrassWorks Grazing Conference will take place Jan. 22–24 at the La Crosse Center in La Crosse, Wis.

The 2026 conference will be centered on the theme: “Pastures to Prosperity: Building financially smart grazing systems for today’s land stewards.” This year’s focus highlights practical, innovative, and profitable approaches to grass-based livestock production, equipping farmers with tools to strengthen both environmental and economic sustainability.

GrassWorks is excited to welcome two nationally recognized keynote speakers:

  • Melinda Sims, Wyoming cattle rancher and Ranching for Profit instructor, known for her expertise in financial decision-making and resilient ranch business models.
  • Dwayne Estes, Executive Director of the Southeastern Grasslands Institute, a leading voice in grassland restoration, regenerative grazing, and agricultural landscape resilience.

Conference highlights include:

  • More than 60 expert speakers from across the grazing and agricultural sectors
  • Over 45 industry exhibitors featuring the latest in grazing tools, technology, and services.
  • Workshops for beginning, expanding, and experienced graziers
  • Panel discussions on farm profitability, land stewardship, and long-term business resilience.
  • Robust networking opportunities with farmers, technical service providers, and industry partners.

The GrassWorks Grazing Conference draws farmers, agricultural professionals, educators, and conservation partners from across the Midwest and beyond. Attendees can expect practical education, actionable strategies, and meaningful connections.

Registration information can be found at https://grassworks.org/events/grazing-conference.

Tuesday January 27

9:00 am – 3:00 pm
'Beyond Exports: Rebuilding Local Markets' LSP Soil Health Workshop
Tuesday January 27
9:00 am – 3:00 pm
'Beyond Exports: Rebuilding Local Markets' LSP Soil Health Workshop
Rochester International Event Center, 7333 Airport View Dr SW, Rochester, MN 55902, USA

On Tuesday, January 27 join Land Stewardship Project for our signature winter workshop. This year’s theme is “Beyond Exports: Rebuilding Local Markets”.

The workshop will be held from 9am to 3pm at the Rochester International Event Center (73333 Airport View Dr SW, Rochester, MN 55902).  Our featured keynote speaker is Martin Larsen, a farmer who is a founding member of the “Oat Mafia” in south-central Minnesota.  In the morning session, Martin will highlight the challenges and opportunities facing all farmers as they look beyond export load-out at the elevator and instead look to recreate the local markets that once served our farmers and consumers.  He will share his journey establishing food grade oats and founding the “oat mafia” and the agronomic, economic, and market impacts it has made for his farm.

After the keynote, attendees will have the option to choose two of three breakout sessions with local experts:

Session 1: Economics of Diversifying Your Rotations
Session 2: Marketing Your Alternative Crops
Session 3: Derisking Diversifying Your Rotations

Breakfast and a catered lunch will be provided.  

For details and to register, click here.
 
You may also contact event organizer Shea-Lynn Ramthun at 651-301-1897 or slramthun@landstewardshipproject.org. 

5:30 pm – 8:00 pm
LSP Farm Transition Planning Course
Tuesday January 27
5:30 pm – 8:00 pm
LSP Farm Transition Planning Course
Zoom Online

The Land Stewardship Project’s long-running course for farmers and other landowners looking to transition their agricultural operations to the next generation is expanding into South Dakota in 2026. The Land Stewardship Project (LSP) Winter Farm Transition Planning Course, which enters its 10th session in 2026, provides a holistic opportunity to dig into important topics and learn from experienced farmers and professionals about the options that farmers and landowners have when looking to pass their farm on.

The standard Zoom online LSP course will be held on seven Tuesday evenings starting on January 27 and running through March 10. The sessions build on one another, so attendance at all sessions ensures the greatest understanding and planning opportunities. The course fee is $250 per family, and registration is open through Jan. 9 at https://landstewardshipproject.org/transition2026.

New this year is an expanded course offering for South Dakota attendees as part of a partnership LSP has formed with Dakota Rural Action and Rural Revival.

The South Dakota course, led by Dakota Rural Action and Rural Revival and using the LSP curriculum, includes seven weekly in-person sessions, with a full-day Saturday kick-off session, and another full-day session to close the training. Sessions two through six will take place on Tuesday evenings for two-and-a-half hours. The dates are: Jan. 31, Feb. 3, Feb. 10,  Feb. 17, Feb. 24, March 3 and March 14. As with the fully online course, the course fee is $250 per family, and the registration deadline is Jan. 9. To register for the South Dakota course, visit https://qrco.de/farmtransitions2026.

Presenters at both workshops will include other area farmers who are implementing farm transition plans, as well as professionals representing the legal and financial fields as they relate to agricultural businesses. Workshop participants will have an opportunity to begin engaging in the planning process as well as to learn about resources for continuing the process after the workshop has ended.

View Full Calendar

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