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A Sense of Where You Are: Red Dresses & Magic Management

Part 2 in a Series

By Brian DeVore
January 20, 2025

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Note: This is the 2nd installment in the 12-part “A Sense of Where You Are” series. 

“Our biggest thing is to be adaptive,” said pasture-based livestock producer Rachelle Meyer.

One of the ways Rachelle and Jordan Meyer keep things in context is to avoid being distracted by what they call “the woman in the red dress.” Is a new enterprise a good fit for the farm, or is its flashiness overshadowing the downsides of adding it to the mix? The Meyers are in their early 30s and have six children. That means any business decisions they make on the farm must be balanced against the needs of the family, first and foremost. That became particularly clear in the spring of 2024, when they experienced the heartbreaking tragedy of having their 2-year-old daughter, April, taken from them in a farm accident.

They keep their balance utilizing the “three-legged stool” strategy: the farm family perches on top of this metaphorical stool, and each leg represents a key ingredient to overall success: profitability, soil health, and quality of life. Such a strategy helped the family not only determine recently that adding an enterprise like sheep worked for them, the land, and their family, but also led them to decide that the cow-calf and turkey businesses they formerly had were not a good fit. Besides raising the ewes and running a conventional dairy, they have pasture-based enterprises that involve rotationally grazing goats, beef cattle, hogs, and poultry. They direct-market meat to consumers, as well as lease out their goats to people hoping to rehabilitate worn-out land that’s been taken over by invasive plants.

 In late June, the couple explained how they utilize this management strategy while hosting a Land Stewardship Project grazing school on the hilly acres they farm in southeastern Minnesota’s Houston County. Over a two-day period, farmers and other experts led discussions on everything from setting up fencing and watering systems on a budget to monitoring soil health, assessing pasture quality, utilizing government conservation programs, and crunching the numbers on farm profitability.

To the mix of aspiring, new, and established graziers present, the Meyers recommended “learning your farm first” before putting in more permanent infrastructure such as perimeter fencing. Fortunately, innovations such as light-weight, portable electric fencing make it possible to try out grazing techniques in different areas before settling on a more permanent system.

“Our biggest thing is to be adaptive,” said Rachelle.

On the second day of the school, the couple led participants to a 15-acre field on rented ground that, before they started farming it, had suffered the environmental and agronomic consequences of years of row-cropping and heavy tillage. The recent addition of the ewes has helped the Meyers add economic value to the perennials and annuals that are now building soil and crowding out the weeds.

“This whole field as far as you can see was giant ragweed,” Jordan said, pointing beyond their flock of hair sheep at a diverse stand of forages growing along the contour of the hill. With the assistance of Skipper, a massive, white Maremma guard dog, he and Rachelle then moved the flock to a new paddock. Rotational grazing is often associated with squared off, grid-like paddocks, but on this Driftless Area topography, the Meyers often utilize portable fencing to create long, narrow foraging channels. These linear paddocks hug the contours of the rugged landscape and force animals like sheep into smaller areas for a shorter period of time, creating a “mob” effect. Again, it’s all about context — the sheep have a lighter impact on the soil compared to cattle, meaning they needed to be crowded more to get the same effect of trampling manure and biomass into the soil while knocking back weeds; it’s the epitome of an adaptive, rather than a cookie-cutter, rote approach to raising livestock.

There’s adapting to the landscape, and then there’s adapting to the state of the soil and the limiting factor of climate, as well as one’s access to that most valuable of resources: time. For example, one of the other grazing school instructors was George Heller, who’s launched a livestock operation on sandy, drought-prone soil in northern Minnesota’s Wadena County. Before Heller started farming it, the land was impoverished by years of continuous hay production. He’s also dealing with a 120-day growing season; in contrast, the growing season in southeastern Minnesota can be 150 days or more. As Heller put it during a discussion about soil biology in one of the Meyers’ pastures, “I’m always planning for winter.”

“That’s his context,” quipped Jordan Meyer at one point. The point being that if Heller attempted to stock his paddocks at the same rate the Meyers do on their comparatively rich soil, it would be an economic and ecological disaster.

But over the past five years, Heller has built up an adaptive rotational grazing operation on 290 owned and rented acres that supports his cattle and sheep, as well regenerates the depleted soil. He is building this enterprise literally from the ground-up — beyond fencing and watering systems, as well as a four-wheeler, his infrastructure is minimal, and he estimates that not counting the land costs, he has just a few thousand dollars invested in the whole operation.

Heller’s day job is running a concrete business, so he has limited time to spend managing the farm. One way he buys a few precious hours is to run cattle and sheep together in the same paddocks as a “flerd.”

In the end, the grazing school wasn’t just about stocking rates, or what kind of grass to plant on former corn ground, or which fencing reel works best (even though plenty of talk focused on such nuts and bolts topics) — it was about how to make the kinds of observations and calculations that put daily decisions in context.

As a grazing specialist for the USDA’s Natural Resources Conservation Service (NRCS), Jeff Duchene has set up rotational grazing plans for farmers in at least 50 of Minnesota’s 87 counties. Not surprisingly, farmers frequently ask him for advice on what type of forage to plant. What is the ultimate species that will withstand drought, flooding, and disease, while producing a nutritious feed for decades?

“Not to disappoint anyone, but that grass doesn’t exist,” said Duchene while leading a plant identification session in one of the Meyers’ hilltop pastures. “There is no magic grass — the magic is in the management.”

Clifford Johnson, a central Minnesota crop and livestock farmer, explained to the participants that regenerative management often involves compromises — sometimes one may have to turn to tillage or chemical applications, which can set soil health back temporarily. It’s all about keeping the big picture in perspective and not allowing a few backward steps stop a farm’s overall trajectory forward. It also helps to have a sense of humor.

“I call myself the HRH — Honest Regenerative Hypocrite,” Johnson joked.

Brian DeVore edits the Land Stewardship Letter and produces the Ear to the Ground podcast.

Give it a Listen

  • Ear to the Ground 342: Ignoring the Red Dress (Rachelle Meyer)
  • Ear to the Ground 343: Healthy Soil Vs. Plastic Worms (Clifford Johnson)
  • Ear to the Ground 344: Flerd is the Word (George Heller)
  • Ear to the Ground 346: Pasture Pixie Dust (Jeff Duchene)

Installments in the ‘A Sense of Where You Are’ Series:

  1. Introduction to the Series: A Sense of Where You Are
  2. Red Dresses & Magic Management
  3. In the Blood
  4. Seeking Signs of Life
  5. Forest for the Trees
  6. The Quickening
  7. Food Bank Booster
  8. First Things First
  9. The Big Picture
  10. The Snowball Effect
  11. 7 Years Later
  12. Against the Grain

 

Category: Blog
Tags: A Sense of Where You Are • beginning farmers • managed rotational grazing • pasture walks • pasture-based livestock • soil health

Upcoming Events

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July 2025

Wednesday July 9

8:00 am – 10:00 am
Risk to Resilience Climate Cohort
Wednesday July 9
8:00 am – 10:00 am
Risk to Resilience Climate Cohort
Online

Farming has always required adaptability, and today’s changing weather patterns are creating new challenges and opportunities. The Land Stewardship Project, in collaboration with University of Minnesota Extension, has created a resilience-focused program that gives commodity and small grain growers the opportunity to join a cohort with other like-minded farmers and learn how to prepare their operations for the future. At this Risk to Resilience cohort, you will learn:

  • How changing weather patterns in the Upper Midwest are likely to affect your farm. 
  • How you can prepare a plan that protects your farm from a changing climate.
  • How to improve your planning skills and meet with experts for opportunities to grow climate resilience  on your farm.
  • How to build community with fellow farmers interested in creating operations that are sustainable and resilient in the long term.

Program Details:

  •  Online format — join from your home or farm.
  •  Four sessions, 10-15 hours total investment — built for busy schedules, beginning July 2025. We’ll pause workshops for small grains harvest and resume in August 2025.
  • A $250 stipend will be provided to participants who attend the sessions and provide feedback on experience and content.

Dates of the Risk to Resilience Sessions:

  • Wednesday, July 9, 8 a.m.-10 a.m.
  • Wednesday, July 16, 8 a.m.-10 a.m.
  • Harvest Break
  • Wednesday, August 20, 8 a.m.-10 a.m.
  • Wednesday, August 27, 8 a.m.-10 a.m. 

To register, click here. 

12:00 pm – 2:00 pm
LSP Lewiston Office Summer Potluck Lunch
Wednesday July 9
12:00 pm – 2:00 pm
LSP Lewiston Office Summer Potluck Lunch
Land Stewardship Project, 180 E Main St, Lewiston, MN 55952, USA

Spring planting is behind us and midsummer is upon us! Take a quick break from all the action by celebrating summer with the Land Stewardship Project by joining us for lunch at our Lewiston office.

Our Summer Potluck will be held on Wednesday, July 9, from noon to 2 p.m., at our office in downtown Lewiston, Minn. (180 E. Main Street). This will be an opportunity to build community, hear from other farmers, socialize, and enjoy a great meal together. We also invite everyone to take a self-guided tour of the newly renovated spaces in our office that we have been working on over the winter. As a member-driven organization, this is your space too.

LSP will be providing the main dish (meat and vegetarian options) and we invite you to bring a dish to pass. This event is open to all, so please bring a friend or two as well. Let’s celebrate the joy of summer through good food and good company!

RSVP’s are encouraged, but not required. Hope to see you there — you can RSVP by e-mailing LSP’s Alex Romano direct.

Saturday July 12

10:00 am – 2:00 pm
Fishing, Farming & Food: Rush Creek's Fish Kill Anniversary & Why it Matters
Saturday July 12
10:00 am – 2:00 pm
Fishing, Farming & Food: Rush Creek's Fish Kill Anniversary & Why it Matters
Farmers Community Park, 23274 Arches Road Lewiston, MN 55952

During the Fishing, Farming & Food: Rush Creek’s Fish Kill Anniversary & Why it Matters event, the Land Stewardship Project will mark the three-year anniversary of a major fish kill in southeastern Minnesota that spawned citizen action and led to new public policy around how such events are reported. Join Land Stewardship Project and our partners at Farmers Park, Saturday July 12, from 10 a.m. to 2 p.m. in Lewiston, Minnesota. Register here.

What to expect?

  • Fly fishing demonstration led by Minnesota Trout Unlimted and LSP member, Lee Stoe. Please bring your own fishing gear.

  • Minnesota Trout Unlimited & Izaak Walton League staff and members will be leading macroinvertebrate sampling of Garvin Brook and discussing what they tell us about the health of the stream.

  • Discussion on how regenerative farming systems can support healthy soil and clean water.

  • Opportunity to take action! Help prevent future fish kills by sharing how you think the Minnesot Feedlot Rule, which is open for comment through July 22, should be stronger. Postcards will be available to fill out and send with your comments.

  • Farmers Park is a great spot for birding. Please bring your binoculars!

  • You are welcome to bring your own snacks or picnic lunch; food will not be provided at this event.

LSP is partnering with several community groups for this event, including:

Minnesota Trout Unlimited, Minnesota Center for Environmental Advocacy, Izaak Walton League, Food & Water Watch, and Savanna Institute

Register HERE. For more information, contact LSP’s Kate Rowe at krowe@landstewardshipproject.org.

Tuesday July 15

5:00 pm – 8:00 pm
Organic Fruit & Vegetable Field Day
Tuesday July 15
5:00 pm – 8:00 pm
Organic Fruit & Vegetable Field Day
1805 Dudley Ave, Falcon Heights, MN 55113, USA

Join U of M researchers and Extension for updates on organic fruit and vegetable research and tour the Student Organic Farm and the Minnesota Agricultural Experiment Station in Saint Paul. Topics include: organic insect management, integrating livestock into vegetable farms, new crops for Minnesota, irrigation strategies, and more. Free to the public.
 
For details and to register, click here.

Wednesday July 16

8:00 am – 10:00 am
Risk to Resilience Climate Cohort
Wednesday July 16
8:00 am – 10:00 am
Risk to Resilience Climate Cohort
Online

Farming has always required adaptability, and today’s changing weather patterns are creating new challenges and opportunities. The Land Stewardship Project, in collaboration with University of Minnesota Extension, has created a resilience-focused program that gives commodity and small grain growers the opportunity to join a cohort with other like-minded farmers and learn how to prepare their operations for the future. At this Risk to Resilience cohort, you will learn:

  • How changing weather patterns in the Upper Midwest are likely to affect your farm. 
  • How you can prepare a plan that protects your farm from a changing climate.
  • How to improve your planning skills and meet with experts for opportunities to grow climate resilience  on your farm.
  • How to build community with fellow farmers interested in creating operations that are sustainable and resilient in the long term.

Program Details:

  •  Online format — join from your home or farm.
  •  Four sessions, 10-15 hours total investment — built for busy schedules, beginning July 2025. We’ll pause workshops for small grains harvest and resume in August 2025.
  • A $250 stipend will be provided to participants who attend the sessions and provide feedback on experience and content.

Dates of the Risk to Resilience Sessions:

  • Wednesday, July 9, 8 a.m.-10 a.m.
  • Wednesday, July 16, 8 a.m.-10 a.m.
  • Harvest Break
  • Wednesday, August 20, 8 a.m.-10 a.m.
  • Wednesday, August 27, 8 a.m.-10 a.m. 

To register, click here. 

View Full Calendar

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  • Tell Your Representatives: We Want a Farm Bill for All, Not a Tax Break for the Wealthiest July 2, 2025
  • U.S. Supreme Court’s Decline of Iowa Case Bolsters Local Control July 2, 2025
  • Land Line: Senate Budget Bill, Who Owns Land?, Nitrates, Conservation Cuts, Immigration, Drought When Wet, Judging Soil, Sea of Grass July 1, 2025
  • California Dreaming June 30, 2025

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