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Billboard Campaign Highlights the Power of Healthy Soil in Southern MN

Warning: ‘Farming Naked’ isn’t a Good Idea When it Comes to Building Resilient Fields

February 17, 2022

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LEWISTON, Minn. — When isn’t farming naked a good idea? A new Land Stewardship Project (LSP) billboard campaign promoting the power of building healthy soil on southern Minnesota farms answers that question and more. The billboards, which made their debut this month near the Minnesota communities of Austin, Spring Valley, Fountain, Preston, Dexter, Grand Meadow and Minnesota City, utilize striking photos, inspiring quotes, and, in the case of one revealing sign, a little bawdy humor, to get across the benefits of utilizing cover cropping, managed rotational grazing, no-till and diverse rotations to build resilient, biologically healthy soil.

Shona Snater, who directs LSP’s soil health program, said the campaign was inspired by the eight farmers who sit on the group’s Soil Builders’ Network steering committee. The Soil Builders’ Network is made up of over 800 farmers and others located across southern Minnesota, as well as in northeastern Iowa and southwestern Wisconsin. Members of the Network regularly come together via field days, workshops, pasture walks and Zoom calls to discuss various ways of building soil profitably.

This farmer-to-farmer networking, combined with other efforts on the part of government agencies and nonprofits, has led to an increase in the number of acres in the region that are managed utilizing methods such as cover cropping. During one recent five-year period, cover cropped acreage in Minnesota increased almost 42% to 579,147 acres, according to the U.S. Census of Agriculture. According to a Minnesota Department of Agriculture 2020 report, the majority of southeastern Minnesota counties in the heart of LSP’s Soil Builders’ Network are showing cover crop adoption on over 10% of the farms.

“This increase in the use of soil healthy practices didn’t happen by accident,” said Snater. “There’s no doubt that farmers are inspired by and learn best from other farmers when it comes to innovative practices like cover cropping and rotational grazing.” She added that despite the impressive increase in the use of soil building practices, in total only around 3% of Minnesota’s farm ground is cover cropped on a regular basis. “We have a lot more room to grow when it comes to acres that would benefit from these practices. As the 2022 growing season approaches, we’re hoping these billboards will spark more connections between farmers seeking to build soil profitably.”

In one case, a billboard posted near Austin and Minnesota City could spawn a little laughter as well. The sign, which was posted in collaboration with Practical Farmers of Iowa, features a farmer’s bare legs and the phrase, “Don’t Farm Naked: Plant Cover Crops.”

“Part of the message we’re trying to get across is that building healthy soil is not only good for the land and a farmer’s bottom line, but is a fun way to take control and build resiliency when it comes to raising crops and livestock,” said Snater.

For more information on building soil health profitably and to view images of the billboards, see landstewardshipproject.org/soil-health.

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One of the “soil health” billboards is located near Austin, Minn.

 

Category: News Releases
Tags: cover crops • don't farm naked • LSP Soil Builders' Network • managed rotational grazing • no-till • soil billboards • soil health

Contact

Shona Snater, LSP, e-mail, 612-767-9886

Images Available

For digital photos of the “Power of Soil Health” billboards, contact contact Snater.

Upcoming Events

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May 2025

Thursday May 15

5:30 pm – 7:30 pm
MN Women in Conservation
Thursday May 15
5:30 pm – 7:30 pm
MN Women in Conservation
42652 County Rd 7, Belview, MN 56214, USA

NOTE: REGISTRATION IS CLOSED FOR THIS EVENT
 
Come out and play with MNWiC and Renville County Soil and Water Conservation District. Tour Iverson Tree Farm, learn from other women land stewards, and meet local Master Gardeners and conservation professionals who can help with your own land dreams.
 
For details and to register, click here.
 
 

Saturday May 17

11:00 am – 5:00 pm
Community Plant & Seed Swap
Saturday May 17
11:00 am – 5:00 pm
Community Plant & Seed Swap
Lift Bridge Brewing, 1900 Tower Dr W, Stillwater, MN 55082, USA

Lift Bridge Brewing Co. and Sustainable Farming Association are partnering to host a free seed and plant swap and fundraiser at Lift Bridge’s taproom in Stillwater. Vendor opportunities available. 
 
Details here.

Tuesday May 20

7:00 pm – 9:00 pm
Webinar on Agrivoltaics: Sheep Solar Grazing Producer Panel
Tuesday May 20
7:00 pm – 9:00 pm
Webinar on Agrivoltaics: Sheep Solar Grazing Producer Panel
Zoom Virtual

Participants will hear from sheep producers about their experiences, along with the benefits and challenges of grazing sheep under solar panels. This webinar is part of a series about cattle and sheep solar grazing and growing forages or grain crops under solar panels.
 
For details and to register, click here.

Thursday May 29

9:00 am – 12:30 pm
Storytelling for Sales: Digital Marketing for Sustainable Farmers
Thursday May 29
9:00 am – 12:30 pm
Storytelling for Sales: Digital Marketing for Sustainable Farmers
Zoom Online

Storytelling for Sales: Digital Marketing Best Practices to Get Your Farm’s Next Customer is designed to help farmers grow their customer base by sharpening their storytelling and digital marketing skills—whether they’re selling through farmers’ markets, CSAs, or direct-to-retail. This Greener Pastures and Meet the Minnesota Makers workshop will cover how websites and social media can actually convert viewers into buyers to creating content that builds community loyalty.

This workshop is also designed for ag educators, professionals, and partner organizational staff who support farmers directly and want to be well-versed on the marketing best practices to support direct-to-consumer farms. 

For details and to register, click here.

Saturday May 31

10:00 am – 12:30 pm
Multi-species Pasture Walk
Saturday May 31
10:00 am – 12:30 pm
Multi-species Pasture Walk
872 320th Ave, Frederic, WI 54837, USA

The NW Wisconsin Graziers Network, River Country RC&Dand UW-Madison Extension invite you to a multi-species pasture walk hosted by JohnsonFamily Pastures LLC. The farm is located five miles east of Frederic in PolkCounty. This educational event willemphasize direct marketing, multi-species grazing, part-time family agricultureand silvopasture development. Light snacks and refreshments will be provided.

TheJohnson Family Pastures farm is home to Chris and Tamara Johnson and their twochildren. They raise grass-fed beef, silvopastured goats, and recently raised anumber of other species. The farm consists of about 160 acres of gently rollingpastures, silvopasture, and forest. Use of both temporary polybraid fencing andhigh tensile permanent fences allow for rotational grazing of small ruminants andout-wintering of beef cattle. Use of long-term farm transition strategies, cost-shareprograms, silvopasture development with goats, regenerative grazing, cattlehandling facility and bale grazing will be discussed along with answering anyand all questions from pasture walk participants.

An extensive and diversified direct marketing programhas been developed by Tamara and Chris that has included farmer markets, e-maillists, newsletters, website ordering, on-farm freezer storage, and other strategiesand tools to support direct sales and services for their customers.  Come and learn all about their successfulapproach.

For more information,contact Chris Johnson at 920-960-4475 or Lynn Johnson 715-225-9882 at NW Graziers.

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