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Farm Beginnings Profile: Brad & Shelley Schrandt

Riding the Storm Out

By Brian DeVore
March 10, 2011

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A few years ago, Brad and Shelley Schrandt faced a dilemma: should they keep their dairy herd at around 20 cows for a few more years while working off the farm, or should they expand enough to justify quitting those town jobs? They went for the expansion in an attempt to simplify their life. Shelley, who was pregnant at the time, was helping milk cows on a neighboring farm while working at a bank, and Brad was a night mechanic for a waste management firm.

“Those were some long days,” Shelley says, rolling her eyes. “Yeah, those were the days,” Brad quips.

While saying this, the young couple (he’s 34, she’s 30) is sitting in the kitchen of their farm near the southeast Minnesota community of St. Charles. They explain that while expanding met taking on a heavier debt load, working off the farm was hurting them as well as their operation.

“We knew there were things on this farm that just weren’t getting done,” says Shelley.

So in 2007 they added 15 cows to their herd, providing enough milk income to quit their jobs. In 2008, they added another 25. It turns out their gamble may have been ill-timed.

Shelley and Bad Schrandt, with their children, Grace and Callie.

“We went for broke, and almost went broke,” says Brad, only half joking.

Yes, it’s been a rocky couple of years for the Schrandts financially. In fact, when reflecting on those tough times, the farm couple sounds a little relieved they are still in business. They say what made it easier to ride the rough waves without going under was the business planning background and farmer networking they gained when they took the Land Stewardship Project’s Farm Beginnings course in 2005-2006.

That fall and winter the couple drove twice a month to the Minnesota community of New Prague for sessions taught by established farmers and other agricultural professionals from the community. For 14 years, Farm Beginnings has been training beginning farmers who are interested in innovative management systems.

The course emphasizes goal setting, financial planning, business plan creation, alternative marketing and innovative production techniques. Farm Beginnings participants also have the opportunity to attend on-farm events where they see firsthand the use of innovative management techniques.

“We felt like Farm Beginnings was a good training course for anyone who’s trying to start a business of any kind, not just farming, because of the emphasis on business plans and whole farm planning,” says Brad. “A lot of it is trying to lay out where your goals are and how you are going to get there. The risks in agriculture are so much higher now.”

Economic Turndown
They know from first-person experience about those risks. While 2008 turned out to be a good year for milk prices, 2009 was not. Add on top of that in 2007 they began the three-year process of transitioning the herd to organic. Once a herd is officially organic, it can qualify for significant price premiums. But before that day comes, there can be financial risk involved. For one thing, the Schrandts were converting row crop acres to rotationally grazed pastures. This met foregoing the subsidy payments commodity crops like corn and soybeans qualify for.

“While converting this high value land to grazing you don’t have that income from the crops and the debt accrues,” says Brad.

Things got bad enough that they seriously began reconsidering farming as a career. “We talked about, ‘Do we just quit?’ ” Shelley recalls. “I remember we had a lot of discussions about whether we were even going to survive.”

And finally becoming certified organic in August 2010 didn’t solve their problems. It turns out the down economy was scaring organic dairy processors from taking on new contracts. That meant selling organic milk into the depressed conventional market.

But their tenacity paid off. In October of that year, the Schrandts got an organic contract with Westby Creamery in Wisconsin.

“Maybe we should have grown more slowly,” says Shelley as she heads to the barn to help an artificial insemination technician. “But it all worked out.”

Support Network
The other invaluable resource LSP and Farm Beginnings provided was a connection to established farmers in the area. Carmene and Dale Pangrac, long-time organic dairy farmers from the area with years of experience in managed rotational grazing, have traded labor, equipment, and, most importantly, knowledge, with the Schrandts.

“That’s been huge for us,” Brad says. “They’ve been a big help in figuring out animal treatments and crop production, even just what you do when money’s tight. What are your highest priorities? What do you buy? What do you not buy? What can you do without?”

In fact, the Schrandts are in a bit of a hotspot for innovative farming in general. They regularly visit the farms of other beginning farmers in the area who are trying out different production and management methods. Their original loan came from a local banker who has other graziers as clients.

No Farming Neophytes
That the Schrandts would need mentoring, or that they would take a beginning farmer training course in the first place, may seem somewhat surprising, given their backgrounds. Shelley grew up milking cows in the same barn they milk in now, and Brad grew up on a dairy farm in northeast Iowa. In fact, they met while Brad was working on a large dairy near St. Charles.

But when the couple got married in 2003 and began looking into taking on farming as a career, they soon figured out they didn’t want to farm conventionally. Both their families got out of dairying partly because of the difficulty of making it with a moderate-sized herd utilizing conventional methods.

So the Schrandts began investigating producing milk using managed rotational grazing and eventually going organic. The Farm Beginnings classes, as well as the on-farm workshops the program offered, helped them learn the basics of grazing.

As of this summer, the milk from the Schrandts’ 70-cow herd has been on the organic truck for over nine months. They farm around 230 tillable acres. The couple owns approximately 100 acres and rents the rest from Shelley’s parents across the road, where the cows are milked in a tie-stall barn. Since the barn had not been milked in for five years before 2006, it needed some work, including a new plumbing system. Plans call for building a low-cost parlor that gets the cows through more efficiently with less labor. The Schrandts are hoping that spending less time milking will mean more quality time spent with their two chatty daughters, Grace, 4, and Callie, 2.

Reducing Risk
The Schrandts raise most of their own feed, including 80 to 90 acres of rotationally grazed pasture. Brad and Shelley feel they are making progress in working down their debt load, thanks to the premium their organic milk receives and low cost production methods such as managed grazing.

They’ve supplemented their Farm Beginnings training by enrolling in the Minnesota Farm Business Management Program, which is helping them monitor and manage their cash flow, among other things.

“Even if milk prices dropped some, I think we’re still headed in the right direction for paying down debt,” says Brad. Despite the early bumps, he has no regrets about converting the operation, and the land, to organics. For one thing, his experience working on large-scale confinement dairies was not a pleasant one—the cows were pushed hard to produce high volumes and it affected the animals as well as the farmers.

The young farmer also feels a grass-based organic system will prove to be more financially viable long-term, especially in a world where volatile commodity prices are making agriculture increasingly risky.

While he, Shelley, Grace and Callie check on cows grazing in a pasture that was converted from corn a few years ago, Brad points to cropland across the road that’s renting for $400 an acre.

“I don’t know how you make it on that,” he says, shaking his head in wonder.

Category: Farm Beginnings Profiles
Tags: beginning farmers • dairy farming • Farm Beginnings • rotational grazing

Give it a Listen

In LSP Ear to the Ground episode 104, Brad and Shelley Schrandt talk about how business planning has allowed them to manage risk.

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January 2026

Tuesday January 20

5:00 pm – 8:00 pm
Making the Most of Each Acre: Integrating Livestock onto Cropland
Tuesday January 20
5:00 pm – 8:00 pm
Making the Most of Each Acre: Integrating Livestock onto Cropland
680 Byron Main Ct. NE Byron, MN 55920

In this interactive workshop, farmers will learn about important soil, finance, crop, and livestock concepts related to crop and livestock integration. In addition to presentations by Extension educators, participants will engage in activities to put their newfound knowledge to the test. Participants will gain knowledge, new connections, and a personalized plan for integrating crops and livestock on their farm.
 
For details and to register, click here. 

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Farm Aid Farmer Listening Session
Wednesday January 21
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Farm Aid Farmer Listening Session
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What’s your story?

Farm Aid wants to hear from farmers about what they experienced in 2025 and what concerns they have heading into the 2026 season. Farm Aid will use the information and stories we hear during this listening session to make sure that our advocacy and policy work is grounded in the needs and experiences of family farmers right now.

Come learn more about Farm Aid’s policy and advocacy work, share your story with the Farm Aid community, and hear from farmers around the country about what they’re experiencing.

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If you can’t make it to this listening session, share your story with us by filling out this form. 

Thursday January 22 – Saturday January 24

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Thursday January 22 – Saturday January 24
GrassWorks Grazing Conference
La Crosse Center, 300 Harborview Plaza, La Crosse, WI 54601, USA

The 34th Annual GrassWorks Grazing Conference will take place Jan. 22–24 at the La Crosse Center in La Crosse, Wis.

The 2026 conference will be centered on the theme: “Pastures to Prosperity: Building financially smart grazing systems for today’s land stewards.” This year’s focus highlights practical, innovative, and profitable approaches to grass-based livestock production, equipping farmers with tools to strengthen both environmental and economic sustainability.

GrassWorks is excited to welcome two nationally recognized keynote speakers:

  • Melinda Sims, Wyoming cattle rancher and Ranching for Profit instructor, known for her expertise in financial decision-making and resilient ranch business models.
  • Dwayne Estes, Executive Director of the Southeastern Grasslands Institute, a leading voice in grassland restoration, regenerative grazing, and agricultural landscape resilience.

Conference highlights include:

  • More than 60 expert speakers from across the grazing and agricultural sectors
  • Over 45 industry exhibitors featuring the latest in grazing tools, technology, and services.
  • Workshops for beginning, expanding, and experienced graziers
  • Panel discussions on farm profitability, land stewardship, and long-term business resilience.
  • Robust networking opportunities with farmers, technical service providers, and industry partners.

The GrassWorks Grazing Conference draws farmers, agricultural professionals, educators, and conservation partners from across the Midwest and beyond. Attendees can expect practical education, actionable strategies, and meaningful connections.

Registration information can be found at https://grassworks.org/events/grazing-conference.

Tuesday January 27

9:00 am – 3:00 pm
'Beyond Exports: Rebuilding Local Markets' LSP Soil Health Workshop
Tuesday January 27
9:00 am – 3:00 pm
'Beyond Exports: Rebuilding Local Markets' LSP Soil Health Workshop
Rochester International Event Center, 7333 Airport View Dr SW, Rochester, MN 55902, USA

On Tuesday, January 27 join Land Stewardship Project for our signature winter workshop. This year’s theme is “Beyond Exports: Rebuilding Local Markets”.

The workshop will be held from 9am to 3pm at the Rochester International Event Center (73333 Airport View Dr SW, Rochester, MN 55902).  Our featured keynote speaker is Martin Larsen, a farmer who is a founding member of the “Oat Mafia” in south-central Minnesota.  In the morning session, Martin will highlight the challenges and opportunities facing all farmers as they look beyond export load-out at the elevator and instead look to recreate the local markets that once served our farmers and consumers.  He will share his journey establishing food grade oats and founding the “oat mafia” and the agronomic, economic, and market impacts it has made for his farm.

After the keynote, attendees will have the option to choose two of three breakout sessions with local experts:

Session 1: Economics of Diversifying Your Rotations
Session 2: Marketing Your Alternative Crops
Session 3: Derisking Diversifying Your Rotations

Breakfast and a catered lunch will be provided.  

For details and to register, click here.
 
You may also contact event organizer Shea-Lynn Ramthun at 651-301-1897 or slramthun@landstewardshipproject.org. 

5:30 pm – 8:00 pm
LSP Farm Transition Planning Course
Tuesday January 27
5:30 pm – 8:00 pm
LSP Farm Transition Planning Course
Zoom Online

The Land Stewardship Project’s long-running course for farmers and other landowners looking to transition their agricultural operations to the next generation is expanding into South Dakota in 2026. The Land Stewardship Project (LSP) Winter Farm Transition Planning Course, which enters its 10th session in 2026, provides a holistic opportunity to dig into important topics and learn from experienced farmers and professionals about the options that farmers and landowners have when looking to pass their farm on.

The standard Zoom online LSP course will be held on seven Tuesday evenings starting on January 27 and running through March 10. The sessions build on one another, so attendance at all sessions ensures the greatest understanding and planning opportunities. The course fee is $250 per family, and registration is open through Jan. 9 at https://landstewardshipproject.org/transition2026.

New this year is an expanded course offering for South Dakota attendees as part of a partnership LSP has formed with Dakota Rural Action and Rural Revival.

The South Dakota course, led by Dakota Rural Action and Rural Revival and using the LSP curriculum, includes seven weekly in-person sessions, with a full-day Saturday kick-off session, and another full-day session to close the training. Sessions two through six will take place on Tuesday evenings for two-and-a-half hours. The dates are: Jan. 31, Feb. 3, Feb. 10,  Feb. 17, Feb. 24, March 3 and March 14. As with the fully online course, the course fee is $250 per family, and the registration deadline is Jan. 9. To register for the South Dakota course, visit https://qrco.de/farmtransitions2026.

Presenters at both workshops will include other area farmers who are implementing farm transition plans, as well as professionals representing the legal and financial fields as they relate to agricultural businesses. Workshop participants will have an opportunity to begin engaging in the planning process as well as to learn about resources for continuing the process after the workshop has ended.

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