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Red Rooster Ranch: Spreading the Cover Crop Message

By Connor Dunn
November 6, 2020

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Staff from the Land Stewardship Project’s Bridge to Soil Health Program have been getting out and visiting farms the past few months. These visits are primarily to: network and meet with farmers in our Soil Builders’ Network, see what practices people are trying out on the landscape, determine what farmers want more information on, and look for ingenuity in the countryside to share with the wider farming community.

One farm I visited recently is Red Rooster Ranch, run by Mervin and Cherlyn Beachy. Ensuring healthy soil is a fixture of everything they do on the farm. Mervin first got into soil health by getting interested in the nutrient density of the food he was growing, and the connection between healthy soil and healthy humans.

One way they regenerate the soil on the farm is through growing and selling cover crop seed locally. The farm is full of different cover cropping experiments and rotations. This year, in the field corn, they did a side-by-side interseeding trial comparing cover crop mixes with and without early cultivation in the corn.

They have tried all sorts of different rotations in their fields, including oats followed by warm season cover crops for their livestock. Cover crops are not just used in their larger fields, the gardens have buckwheat/cowpeas growing in-between the sweet corn rows, cereal rye between the green beans, and various warm season cover crop mixes on fallow parts of the garden.

Mervin also works as a certified forage specialist for Bryon Seeds out of Indiana. He serves as a consultant to farmers looking for the right rotations and forages. Through his relationship with Bryon Seeds, Mervin has access to a wide array of cover crops — including mixes from Europe.

“Europe seems to have fine-tuned a lot of their cover cropping, as it is required to grow covers and have an extended crop rotation. They have specific cover crop mixes for growing corn, or wheat, or any other crop,” says Mervin. He has been trialing out these mixes in small plots side-by-side, so it is easy to compare and for people to come and see for themselves.

The Rock Creek and Upper Cedar River watersheds, of which the farm is a part, have been focal points for reducing erosion and improving water quality. Different watershed groups have asked Mervin to speak at events about soil health and cover cropping. Mervin has been drilling cover crops for the past five years and now annually custom seeds cover crops on about 2,000 acres, mostly cereal rye, for neighboring farms. Just prior to my visit, Mervin and Cherlyn hosted a field day on their farm. Attendees could see the cover cropping mixes and experiments in person.

When asked how we get more people to become interested in cover crops, Mervin responds, “Well, that’s a million dollar-question, I would suggest things like longer rent agreements, so extended rotations and diverse covers can be used, and so farmers can see their return on investment. Corn and soybean markets can be stressful, but focusing on soil health can be a game changer for reducing inputs and yield variability.”

Mervin adds, “It starts with things like this, having a conversation with one farmer, who then talks to five other people and then it spreads.”

Connor Dunn is a former LSP soil health organizer.

Category: Blog

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October 2025

Wednesday October 29

4:00 pm – 6:00 pm
Book Event: We Can Do Better: Collected Writings on Land, Conservation, and Public Policy
Wednesday October 29
4:00 pm – 6:00 pm
Book Event: We Can Do Better: Collected Writings on Land, Conservation, and Public Policy
The Harkin Institute for Public Policy & Citizen Engagement, 2800 University Ave, Des Moines, IA 50311, USA

The Johnson Center for Land Stewardship Policy is excited to share that one of our its primary pillars of work — a published collection of Paul Johnson’s writings —  is set for release on Oct. 2.  The book features a brief biography and a discussion of Paul’s ideas within the historical and future contexts of private lands conservation. 

For details on We Can Do Better: Collected Writings on Land, Conservation, and Public Policy click here.

Thursday October 30

5:00 pm – 6:00 pm
Book Event: We Can Do Better: Collected Writings on Land, Conservation, and Public Policy
Thursday October 30
5:00 pm – 6:00 pm
Book Event: We Can Do Better: Collected Writings on Land, Conservation, and Public Policy
Ames Public Library, 515 Douglas Ave, Ames, IA 50010, USA

The Johnson Center for Land Stewardship Policy is excited to share that one of our its primary pillars of work — a published collection of Paul Johnson’s writings —  is set for release on Oct. 2.  The book features a brief biography and a discussion of Paul’s ideas within the historical and future contexts of private lands conservation. 

For details on We Can Do Better: Collected Writings on Land, Conservation, and Public Policy click here.

November 2025

Saturday November 1

6:15 pm – 9:15 pm
Community Potluck & Folk Dance in Bay City, Wis.
Saturday November 1
6:15 pm – 9:15 pm
Community Potluck & Folk Dance in Bay City, Wis.
W6275 Main St, Bay City, WI 54723, USA

Calling all folk dance lovers! The Land Stewardship Project is co-sponsoring a potluck and folk dance at the Town Hall in Bay City, Wis., on Saturday, Nov. 1. Can you attend or volunteer? LSP is looking for one or two more people to help represent our people-powered organization by tabling at this event. To volunteer, reply directly to this e-mail and let me know you’re available. 
 
For details, check out this flier. 

The potluck and dance are co-hosted by LSP members from Oxheart Farm and the Oak Center General Store. No RSVP required; please direct questions to Emmet at oxheartfarm@gmail.com.
 

Folk Dance Flyer 2025.jpg

Tuesday November 4

11:00 am – 12:00 pm
Birds in the Balance: Pest Control Services Across Crop Types
Tuesday November 4
11:00 am – 12:00 pm
Birds in the Balance: Pest Control Services Across Crop Types
Online

This 10-lesson Wild Farm Alliance virtual course teaches agricultural professionals and farmers how to support beneficial birds and manage pest birds on farms. By learning how to assess the farm’s avian needs and opportunities, farms can be designed to provide for a diversity of beneficial birds. 

If pest birds are a problem, they can be discouraged with specific practices during the shorter periods when they cause damage. The sessions cover the latest research, tools and resources, and are given by experts in avian pest control, entomology, ornithology and conservation. While many topics and species are specific to the Midwest, most of the principles discussed are applicable across regions. 

Continuing Education Credits have been requested and are expected to be approved from American Society of Agronomy.

For details and to register, click here. 

The Course Schedule:

LESSON 1

Why Birds Belong on the Farm: Biodiversity, Pest Control & A Thriving Landscape

Tuesday, September 23, 2 p.m. CT


LESSON 2

Birds as Pest Control Allies on the Farm

Tuesday, October 14, 11 a.m. CT


LESSON 3

Birds in the Balance: Pest Control Services Across Crop Types

Tuesday, November 4, 11 a.m. CT


LESSON 4

Integrating Habitat into Croplands: Prairie Strips and Bird Conservation

Tuesday, December 2, 11 a.m. CT


LESSON 5

Birds on the Farm: Balancing Biodiversity and Food Safety

Tuesday, January 13, 11 a.m. CT


LESSON 6

Beyond the Crop: Birds, Biodiversity, and the Power of Edge Habitat

Tuesday, February 3, 11 a.m. CT


LESSON 7

Bridging Forestry, Farming, and Habitat

Tuesday, February 24, 11 a.m. CT


LESSON 8

Perennial Pathways: Agroforestry for Birds and Biodiversity on Farms

Tuesday, March 17, 11 a.m. CT


LESSON 9

Birds on the Range: How Grazing Practices Shape Habitat for Grassland Species

Tuesday, April 7, 11 a.m. CT


LESSON 10

Birds at Risk: How Pesticides Shape Safety on Agricultural Lands

Tuesday, April 28, 11 a.m. CT

7:00 pm – 9:30 pm
Big Ag, Big Problems: LSP Panel on Rural Consolidation
Tuesday November 4
7:00 pm – 9:30 pm
Big Ag, Big Problems: LSP Panel on Rural Consolidation
Lanesboro Community Center, 202 Parkway Ave S, Lanesboro, MN 55949, USA

 
The concentration of money and power in our food and farming system is a threat to our rural way of life, the land, and Main Street economies. According to research compiled by Farm Action, agricultural industries ranging from poultry processing to seed distribution are now dominated by four or fewer corporations, creating a system that for all intents and purposes no longer represents an open market situation. This makes it next to impossible for small and mid-sized farms to compete economically.  

Those of us who grew up in the rural Midwest have seen these effects firsthand. As once vibrant agricultural economies diminish, so too do community resources: hospitals, public schools, religious institutions, grocery stores, and more. Young people who see little opportunity in their hometowns move to cities and suburbs to start their careers and families. 
 
A consolidated, corporate-controlled agricultural system is also wreaking havoc on our natural environment. Runoff from large-scale factory farms and row cropping operations threatens our drinking water and spoils natural landscapes that people from all walks of life cherish. Without intervention, it won’t be long before all of us — urban or rural, farmers and non-farmers, rich or poor, young or old — will be impacted by the devastation of Big Ag. 

Join the Land Stewardship Project on Tuesday, Nov. 4, to hear from two people who think a lot about the power of Big Ag and its negative impacts — Austin Frerick and Sonja Trom Eayrs. They will lead a discussion about the forces threatening our rural communities and how we build the people power to take them on. 

This is an opportunity to take the first steps toward developing the kind of positive future for our communities that builds homegrown wealth, treats people fairly, and is resilient in the long term. If you love something and someone, you fight for it. Come fight with us! 
 
Austin Frerick Biography: Austin Frerick is an expert on agricultural and antitrust policy. In 2024, he published his debut book, Barons: Money, Power, and the Corruption of America’s Food Industry.
 
Sonja Trom Eayrs Biography: Sonja Trom Eayrs, author of Dodge County, Incorporated: Big Ag and the Undoing of Rural America, is a farmer’s daughter, rural advocate, and attorney.

To register for this event, click here.

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